Meta Ads MCPFAQ
How do I add this in ChatGPT on the web?
Open Plugins, click + next to Search plugins. Name it Meta Ads MCP. Connection Server URL, paste https://mcp.meta-ads-mcp.com/mcp, Authentication OAuth. Create, Sign in, then paste a mam_live_ key. In a chat, type @ and pick Meta Ads MCP.
How do I add this in ChatGPT desktop?
Settings, Plugins, Add, Add MCP server. Type Streamable HTTP. Paste https://mcp.meta-ads-mcp.com/mcp. Leave the bearer and header fields blank. Save, then Authenticate, and paste a mam_live_ key.
How do I add this in Claude?
Settings, Customize, Connectors, Add custom connector. Name it Meta Ads MCP. URL https://mcp.meta-ads-mcp.com/mcp. Authentication None. Claude may detect OAuth. Override it. Request headers: key authorization, value Bearer mam_live_YOUR_KEY. Tick Required, then Add. Do not pick Always required.
How do I create the Facebook app?
About 10 minutes on developers.facebook.com. Create App, pick Other so you get the old Business type, add Facebook Login for Business, paste our redirect URL, log in from your dashboard, then switch App Mode to Live. You skip App Review because you are the app admin.
Why do I have to create my own Facebook app?
So you never share tokens with our app. In Development Mode, Meta grants full ads_management to anyone who has a role on that app. You are the admin, so you skip App Review. We store your app secret encrypted and sign Graph calls with appsecret_proof.
Will this spend my budget on its own?
No. Orchestration tools leave campaigns paused. You review in Ads Manager or ask the MCP to activate. Enhancements are OPT_OUT unless you change that.
What does Free actually include?
One ad account, every read and reporting tool, and 30 write calls a calendar month. No card. When you hit the cap the MCP tells you and points at billing. Upgrade to Pro for unlimited writes and three accounts.
Meta has a free MCP now. Why pay for this?
Meta's connector is 29 tools of raw API. It does not build a whole paused tree from one brief, pull a Drive folder into every ad set, write day-parted on-sale budgets, or create event-response ads. Those are the promoter workflows we use every week. Pro is £49 a month and comes with a 14-day trial, so try both.
How is this different from Pipeboard or the other MCPs?
They are horizontal wrappers around the Marketing API. We are a promoter media-buying layer built by an agency that runs Ministry of Sound, Broadwick Live and Drumsheds. Orchestration, Drive ingest, budget schedules, event-response and lead forms are the difference. Pricing is close: Pro £49 for three accounts.
What happens after 60 days?
User OAuth tokens last about 60 days. We refresh them when we can and email you at 14, 7, and 1 days. Team and Agency can paste a System User token that does not expire.
Can I swap ad accounts?
Removing an account frees the slot immediately. Adding a different account uses one of your monthly new-add credits (equal to your plan quota per 30 days). Re-adding an account you removed in the last 30 days is free.
Need more than your plan allows?
Team and Agency can add extra ad account slots at £10 a month each from the billing page. Above 30 accounts, or if you would rather we ran the media, ask about Managed.
How do I cancel?
Monthly or annual billing through Stripe. Cancel any time in the customer portal. Access continues until the period ends, then your account drops back to Free with one ad account.
Who built this?
E Labs, an event marketing agency. We buy ads for promoters including Ministry of Sound, Broadwick Live, and Drumsheds. The MCP is the internal stack we used for that work, now sold as a product.